Is Your SEO Company Going to Get You Blacklisted on Google

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Bristol SEO provides comprehensive, cost-effective Search Engine Optimization services throughout the UK and the World. We excel at putting the websites of small to mid-sized businesses onto page 1 of Google. We are part of a large UK-wide SEO Service Provider network that also includes SEO Newcastle and SEO Scotland.

Companies that choose to work with SEO companies understand the importance of a solid online strategy. By getting expert help, you could dominate the search engines for your niche and get a steady stream of targeted traffic. But when you work with someone that has a direct impact on how your company is perceived online by customers, you have to put a lot of trust into that organisation. Don't trust blindly. Do your due diligence and ask plenty of questions. Here's why

JC Penney - Penalised for their SEO Company's Actions!

Did you hear about JC Penney's recent problems due to black hat SEO techniques used by their SEO provider? Of course the executives at JC Penney sacked their SEO company but the damage could take time to smooth over.

How you appear to customers and prospects is vital. But it is just as important to make the right impression on search engines. Search engines are responsible for driving the vast majority of your website's traffic your way. Not making enough of an impact on them will probably mean that you won't get much traffic. But appear to be using unethical or black hat search engine optimisation tactics and you'll get noticed and face the potential consequences of losing points and maybe even getting blacklisted altogether.

Recently, when US retail giant JC Penney suffered a Google 'slap' as a result of black hat SEO practises that their SEO company was using, they lost SEO rankings and credibility. It could take time for them to regain their foothold and it could also hurt their reputation with customers. Some consumers frown on anything deemed unethical - even what some say is harmless linking strategies. Understanding SEO rules and guidelines is important.

When choosing your SEO company, ask them about their strategies. Look for a company that uses above board practises to help you gain traffic and top spot on Google, Yahoo, Bing, and other search engines.

Do you already have an SEO company you're dealing with? Are they transparent about their techniques? Are you assured that only white hat techniques are being used to help you gain a competitive advantage?

Sure, some sneaky techniques could pay off in the short term but in the long run, Google and the other major search engines continually adjust their algorithms so that quality will rise, like cream, to the top. By working with an ethical and transparent SEO company that continually works to help you naturally rise to the top, you'll reach the pinnacle of online success with the ability to maintain that success and with your reputation intact.

Oracle Digital are dedicated to helping others learn about SEO. You can visit our website and learn all about Search Engine Optimisation.

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